Godrej Hair Dye campaign

bindass

bindass channel's new proposition was 'logic off madness on'. We devised activation ideas and Direct Mailers to popularize this new attitude among the general public and the media houses. The umbrella with designer holes and the reverse beaked kettle were sent as DMs.

Grey Diary

The theme for the Grey Diary was 101 ways to beat recession. Everybody in the agency had to contribute a couple of pages. This was my bit. The Grey diary won a bronze at AAAI awards.

Shakeproof camera

Indianoil golf event

Vogue.in

GQ Direct Mailer

Brief: GQ would give a discount of 10% on early subscription. A Direct Mailer was to be sent to all customers. However most recipients ignore such mailers in the flurry of events. The communication should therefore trigger the attention of subscribers at a minimum budget.


Solution: The line on the envelope said 'Wait for 30 days before you open this'. This invoked the curiosity in the recipient and he opened it immediately. The inside line complimented the recipient for being 'a man who dosen’t like to wait' and went on to introduce the offer.

POST IT AMBIENT

Purple glue

Brief: To promote 3M's purple glue stick and to establish its advantage over ordinary glue.

Solution: Purple glue is purple when you stick it and turns invisible after a few secs. Therefore it lets you see exactly where you are spreading the glue. To establish this, we will send open envelopes containing a lottery winning ticket to customers from a retail store's database. The ticket however will be already scratched by somebody before hand. A hidden side panel will reveal the product logo with the line 'see where you stick.'

Deutsche Bank CSR initiative

The problem:
Deutsche Bank customers receive the same monthly statement by post and by e-mail. Deutsche Bank wanted to persuade its customers to switch to e-statements and thereby save paper. A thoughtful move towards preserving the environment.

The solution:
We printed the message on used paper. This was sent across to customers along with the monthly statement post.

Deutsche Bank homeloan DM

Problem:
Deutsche Bank wanted to cross-sell their Private Banking Relationship to a select database of home loan customers.

The Brief:
A personalised Direct Mailer to be sent to 150 home loan customers. This would announce the discounts available to them on home loan rates if they started a Private Banking Relationship with Deutsche Bank.

Each new customer would get a specific discount on opening an account, a higher discount for maintaining a certain balance for more than 3 months and 6 months respectively. The discount table would change from customer to customer.


line 1: Home loan discounts can change the way you see real estate investments.

line 2: 3 months of Private Banking investment. More home loan discounts, more savings.

line 3: 6 months of Private Banking investment. Savings multiply, discounts increase further.

Thick Dahi

Deutsche Bank Wealth Management Campaign

IOCL Xtrapremium

Deutsche Bank Gold Card DM

The brief: Deutsche Bank wanted an interesting direct mailer to gift its Gold Card to deserving Classic Card customers.

The solution:The outside of the Direct Mailer resembled the lid of a treasure trunk. On opening it, the customers found the db Gold Debit Card. The DM was accompanied by a letter that explained all the features of the card.

Deutsche Bank Personal Loan campaign

Brief: Deutsche Bank wanted to give a free Jet Airways ticket to all new Personal Loan customers.

The solution: The inside page of the direct mailer had a printed image of an aeroplane.When the page was pulled out of the envelope,it appeared as though the plane was flying out, because of the transparent address panel.Thereby,the proposition was effectively established.

Bindass Movies Invite

This invite was sent to trade people,inviting them for a special Karaoke night where Hollywood movies would be played on mute and the guests would have to dub them. On lifting the flap of the invite, the text would be readable. Along with this, a finger would appear on Angelina Jolie's lips. This implied the gist of the event.

Bindass Movies

Kitchens of India DM

Kitchens of India- 'Ready to eat' food Radio

Ready to cook packaged food –Japanese chef

Announcer: Good morning and welcome to Chong Lee’s cooking class.
Today the master chef will tell us how to make Roast Teriyakee Chicken.

(Japanese man’s voice- words are mispronounced and very illegible)

Master Chef Chong Lee: Ohayo! We lorn t(h)ooddaYY!! Roast Teriyakee phicken.

Ingreeds!!!. oyeen plate hinghwa, choooo sake!,
Merreeen, pho! Youuu like no pho, youu poowoot choo.
Aaaand sugeeer aaand soyee sause.

Free pounds phicken breasts oa thighyees.
Youu like thighyees or breast? Haaahaahaaaha.

(Abruptly switching back from laughter) Now Phulease poot hinghwa heen ping sause, meex in boll. Now cut phicken (“haiiiyaaaaa!”)

SFX: (THUD,BOOM,BASH)

MVO: Difficult recipe? Switch to ‘ready to eat’ packaged foods from Kitchens of India. No more Japanese chef. Just great food.

Scotch Brite print ad

IndianOil Xtrapremium (script)

As the film opens we see the camera rolling from the bottom of a cot to show Rohit Sharma(cricketer) seated in padmasana position.

VO: When the world is sleeping. What keeps me awake?

Cut to the shot of the rising sun.

We see Rohit in jogging attire, running down the street.

VO: When everything else is still, why do I keep moving?

Cut to Rohit running up the stairs (wide stairs, like that infront of a temple/ Church etc)

VO: Why do I always take the long route?

Rohit is fatigued. He pauses for a second with his hands on the knees.
After a while, he continues to run again.

VO: Why don’t I give up?

Cut to Rohit practicing. Facing ball after ball.
The day turns to night. We see that he is still practicing.

VO: What is it that flows inside that keeps me going?

Cut to a cricket stadium. An international match is going on.
Rohit faces a speeding ball.

He thrashes it ahead of the boundary with a powerful stroke.

Cut to Rohit’s profile

VO: Passion flows inside me. What flows inside you?

Product shot and MVO:Xtrapremium from Indian oil.The new generation fuel.

Parle Mazelo - railway station

As the film opens inside a railway station. We see a couple walking down the platform.

cut to the woman's cellphone ringing. she immediately answers it and says, " Hii.... Reema. Kaisi hai?"

She further continues with a casual tone, "haan... Hum bhi vacation par hain." giving a fake smile she says, "What a coincidence" and continues, "accha meri flight ka time ho gaya.." as she says this, we see the perplexed husband looking quizzically at his wife.

Suddenly her voice becomes tense, "Tum bhi aiport mein??" worried that her lie will be caught, she quips nervously, "Ll ll lekin..lekin hum.. hum international airport mein hai..na" relieved after saving herself she goes on "Haan! Bangkok Ja rahe hai na.Yes foreign trip husband ko zyaada achha lagta hain…"

Suddenly we hear the railway annoncement

"Passengers your kind attention please, train number 52955 Mumbai se baroda jaane waale gaadi, Mumbai baroda express thodhi der mein….

We see that the woman is now embarrassed. Her face turns red with shame.

MVO:(in a comical tone)Goli dena bandh karo aur goli khana shuru karo. (Product shot appears alongside)Parle Mazelo.

PANTENE

Deutsche Bank Miles & More Card

Deutsche Bank Welath Management 1