Problem:
Deutsche Bank wanted to cross-sell their Private Banking Relationship to a select database of home loan customers.
The Brief:
A personalised Direct Mailer to be sent to 150 home loan customers. This would announce the discounts available to them on home loan rates if they started a Private Banking Relationship with Deutsche Bank.
Each new customer would get a specific discount on opening an account, a higher discount for maintaining a certain balance for more than 3 months and 6 months respectively. The discount table would change from customer to customer.
line 1: Home loan discounts can change the way you see real estate investments.
line 2: 3 months of Private Banking investment. More home loan discounts, more savings.
line 3: 6 months of Private Banking investment. Savings multiply, discounts increase further.
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