Godrej Hair Dye campaign

bindass

bindass channel's new proposition was 'logic off madness on'. We devised activation ideas and Direct Mailers to popularize this new attitude among the general public and the media houses. The umbrella with designer holes and the reverse beaked kettle were sent as DMs.

Grey Diary

The theme for the Grey Diary was 101 ways to beat recession. Everybody in the agency had to contribute a couple of pages. This was my bit. The Grey diary won a bronze at AAAI awards.

Shakeproof camera

Indianoil golf event

Vogue.in

GQ Direct Mailer

Brief: GQ would give a discount of 10% on early subscription. A Direct Mailer was to be sent to all customers. However most recipients ignore such mailers in the flurry of events. The communication should therefore trigger the attention of subscribers at a minimum budget.


Solution: The line on the envelope said 'Wait for 30 days before you open this'. This invoked the curiosity in the recipient and he opened it immediately. The inside line complimented the recipient for being 'a man who dosen’t like to wait' and went on to introduce the offer.