Godrej Hair Dye campaign

Shakeproof camera

POST IT AMBIENT

Purple glue

Brief: To promote 3M's purple glue stick and to establish its advantage over ordinary glue.

Solution: Purple glue is purple when you stick it and turns invisible after a few secs. Therefore it lets you see exactly where you are spreading the glue. To establish this, we will send open envelopes containing a lottery winning ticket to customers from a retail store's database. The ticket however will be already scratched by somebody before hand. A hidden side panel will reveal the product logo with the line 'see where you stick.'

Thick Dahi

Kitchens of India DM

Kitchens of India- 'Ready to eat' food Radio

Ready to cook packaged food –Japanese chef

Announcer: Good morning and welcome to Chong Lee’s cooking class.
Today the master chef will tell us how to make Roast Teriyakee Chicken.

(Japanese man’s voice- words are mispronounced and very illegible)

Master Chef Chong Lee: Ohayo! We lorn t(h)ooddaYY!! Roast Teriyakee phicken.

Ingreeds!!!. oyeen plate hinghwa, choooo sake!,
Merreeen, pho! Youuu like no pho, youu poowoot choo.
Aaaand sugeeer aaand soyee sause.

Free pounds phicken breasts oa thighyees.
Youu like thighyees or breast? Haaahaahaaaha.

(Abruptly switching back from laughter) Now Phulease poot hinghwa heen ping sause, meex in boll. Now cut phicken (“haiiiyaaaaa!”)

SFX: (THUD,BOOM,BASH)

MVO: Difficult recipe? Switch to ‘ready to eat’ packaged foods from Kitchens of India. No more Japanese chef. Just great food.

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