Thursday, August 13, 2009
Deutsche Bank Gold Card DM
The brief: Deutsche Bank wanted an interesting direct mailer to gift its Gold Card to deserving Classic Card customers.
The solution:The outside of the Direct Mailer resembled the lid of a treasure trunk. On opening it, the customers found the db Gold Debit Card. The DM was accompanied by a letter that explained all the features of the card.
Deutsche Bank Personal Loan campaign
Brief: Deutsche Bank wanted to give a free Jet Airways ticket to all new Personal Loan customers.
The solution: The inside page of the direct mailer had a printed image of an aeroplane.When the page was pulled out of the envelope,it appeared as though the plane was flying out, because of the transparent address panel.Thereby,the proposition was effectively established.
Bindass Movies Invite
This invite was sent to trade people,inviting them for a special Karaoke night where Hollywood movies would be played on mute and the guests would have to dub them. On lifting the flap of the invite, the text would be readable. Along with this, a finger would appear on Angelina Jolie's lips. This implied the gist of the event.
Kitchens of India- 'Ready to eat' food Radio
Ready to cook packaged food –Japanese chef
Announcer: Good morning and welcome to Chong Lee’s cooking class.
Today the master chef will tell us how to make Roast Teriyakee Chicken.
(Japanese man’s voice- words are mispronounced and very illegible)
Master Chef Chong Lee: Ohayo! We lorn t(h)ooddaYY!! Roast Teriyakee phicken.
Ingreeds!!!. oyeen plate hinghwa, choooo sake!,
Merreeen, pho! Youuu like no pho, youu poowoot choo.
Aaaand sugeeer aaand soyee sause.
Free pounds phicken breasts oa thighyees.
Youu like thighyees or breast? Haaahaahaaaha.
(Abruptly switching back from laughter) Now Phulease poot hinghwa heen ping sause, meex in boll. Now cut phicken (“haiiiyaaaaa!”)
SFX: (THUD,BOOM,BASH)
MVO: Difficult recipe? Switch to ‘ready to eat’ packaged foods from Kitchens of India. No more Japanese chef. Just great food.
Announcer: Good morning and welcome to Chong Lee’s cooking class.
Today the master chef will tell us how to make Roast Teriyakee Chicken.
(Japanese man’s voice- words are mispronounced and very illegible)
Master Chef Chong Lee: Ohayo! We lorn t(h)ooddaYY!! Roast Teriyakee phicken.
Ingreeds!!!. oyeen plate hinghwa, choooo sake!,
Merreeen, pho! Youuu like no pho, youu poowoot choo.
Aaaand sugeeer aaand soyee sause.
Free pounds phicken breasts oa thighyees.
Youu like thighyees or breast? Haaahaahaaaha.
(Abruptly switching back from laughter) Now Phulease poot hinghwa heen ping sause, meex in boll. Now cut phicken (“haiiiyaaaaa!”)
SFX: (THUD,BOOM,BASH)
MVO: Difficult recipe? Switch to ‘ready to eat’ packaged foods from Kitchens of India. No more Japanese chef. Just great food.
IndianOil Xtrapremium (script)
As the film opens we see the camera rolling from the bottom of a cot to show Rohit Sharma(cricketer) seated in padmasana position.
VO: When the world is sleeping. What keeps me awake?
Cut to the shot of the rising sun.
We see Rohit in jogging attire, running down the street.
VO: When everything else is still, why do I keep moving?
Cut to Rohit running up the stairs (wide stairs, like that infront of a temple/ Church etc)
VO: Why do I always take the long route?
Rohit is fatigued. He pauses for a second with his hands on the knees.
After a while, he continues to run again.
VO: Why don’t I give up?
Cut to Rohit practicing. Facing ball after ball.
The day turns to night. We see that he is still practicing.
VO: What is it that flows inside that keeps me going?
Cut to a cricket stadium. An international match is going on.
Rohit faces a speeding ball.
He thrashes it ahead of the boundary with a powerful stroke.
Cut to Rohit’s profile
VO: Passion flows inside me. What flows inside you?
Product shot and MVO:Xtrapremium from Indian oil.The new generation fuel.
VO: When the world is sleeping. What keeps me awake?
Cut to the shot of the rising sun.
We see Rohit in jogging attire, running down the street.
VO: When everything else is still, why do I keep moving?
Cut to Rohit running up the stairs (wide stairs, like that infront of a temple/ Church etc)
VO: Why do I always take the long route?
Rohit is fatigued. He pauses for a second with his hands on the knees.
After a while, he continues to run again.
VO: Why don’t I give up?
Cut to Rohit practicing. Facing ball after ball.
The day turns to night. We see that he is still practicing.
VO: What is it that flows inside that keeps me going?
Cut to a cricket stadium. An international match is going on.
Rohit faces a speeding ball.
He thrashes it ahead of the boundary with a powerful stroke.
Cut to Rohit’s profile
VO: Passion flows inside me. What flows inside you?
Product shot and MVO:Xtrapremium from Indian oil.The new generation fuel.
Parle Mazelo - railway station
As the film opens inside a railway station. We see a couple walking down the platform.
cut to the woman's cellphone ringing. she immediately answers it and says, " Hii.... Reema. Kaisi hai?"
"Passengers your kind attention please, train number 52955 Mumbai se
We see that the woman is now embarrassed. Her face turns red with shame.
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