GQ Direct Mailer

Brief: GQ would give a discount of 10% on early subscription. A Direct Mailer was to be sent to all customers. However most recipients ignore such mailers in the flurry of events. The communication should therefore trigger the attention of subscribers at a minimum budget.


Solution: The line on the envelope said 'Wait for 30 days before you open this'. This invoked the curiosity in the recipient and he opened it immediately. The inside line complimented the recipient for being 'a man who dosen’t like to wait' and went on to introduce the offer.

POST IT AMBIENT

Purple glue

Brief: To promote 3M's purple glue stick and to establish its advantage over ordinary glue.

Solution: Purple glue is purple when you stick it and turns invisible after a few secs. Therefore it lets you see exactly where you are spreading the glue. To establish this, we will send open envelopes containing a lottery winning ticket to customers from a retail store's database. The ticket however will be already scratched by somebody before hand. A hidden side panel will reveal the product logo with the line 'see where you stick.'

Deutsche Bank CSR initiative

The problem:
Deutsche Bank customers receive the same monthly statement by post and by e-mail. Deutsche Bank wanted to persuade its customers to switch to e-statements and thereby save paper. A thoughtful move towards preserving the environment.

The solution:
We printed the message on used paper. This was sent across to customers along with the monthly statement post.

Deutsche Bank homeloan DM

Problem:
Deutsche Bank wanted to cross-sell their Private Banking Relationship to a select database of home loan customers.

The Brief:
A personalised Direct Mailer to be sent to 150 home loan customers. This would announce the discounts available to them on home loan rates if they started a Private Banking Relationship with Deutsche Bank.

Each new customer would get a specific discount on opening an account, a higher discount for maintaining a certain balance for more than 3 months and 6 months respectively. The discount table would change from customer to customer.


line 1: Home loan discounts can change the way you see real estate investments.

line 2: 3 months of Private Banking investment. More home loan discounts, more savings.

line 3: 6 months of Private Banking investment. Savings multiply, discounts increase further.

Thick Dahi