Godrej Hair Dye campaign

bindass

bindass channel's new proposition was 'logic off madness on'. We devised activation ideas and Direct Mailers to popularize this new attitude among the general public and the media houses. The umbrella with designer holes and the reverse beaked kettle were sent as DMs.

Grey Diary

The theme for the Grey Diary was 101 ways to beat recession. Everybody in the agency had to contribute a couple of pages. This was my bit. The Grey diary won a bronze at AAAI awards.